Blog What decade is it at Variety? By Eric D. Snider - February 18, 2009 Blog What decade is it at Variety? February 18, 2009 Robert Koehler’s review of the new film “Fired Up,” published in Variety, says it’s just “a sad, cheapo bid to be the ‘Bring It On’ of the ’00s.” One problem, Bob: “Bring It On,” released in August 2000, is already the “Bring It On” of the ’00s.